Using serviced offices to establish a presence in Geelong

Opportunity for business has never been better in Geelong

With the State and Federal governments keen to spend cash creating job opportunities and new industries in Victoria’s second largest city, many business are looking to move to Geelong and setting up facilities from scratch can be a big up front investment.  Serviced offices provide a good starting point, to test the market.

While the spotlight has been set firmly on the demise of Geelong’s manufacturing industry, it may have been easy to miss a growing shift in government and business’ appreciation of Geelong and its workforce – and the opportunities this brings for Melbourne businesses that provide supporting services.

The Transport Accident Commission (TAC) headquarters was moved to Geelong some time ago, and since then the National Disability Insurance Scheme has also found its base in Geelong. And now we also have a commitment from both the State Government and Opposition that Geelong will become the new headquarters for the WorkCover authority in the future.

Add to this a fast-growing health sector and the Federal Government grants now available to attract new business to the region, and Geelong goes from woe to ‘ready to go’.

PACE Business Services is certainly feeling the shift with more and more Melbourne and Sydney-based businesses seeking information about our Geelong serviced offices and how they can softly set-up outreach offices to capitalise on the new Geelong.

So far we’ve accommodated small teams in our facility that require admin support from the PACE team, while other organisations have required Geelong serviced offices for entire units with managers in offices and support team members working from workstations.

The feedback from organisations moving to Geelong is that there are plenty of opportunities within the Geelong marketplace but it’s important to be based in Geelong because new industry is keen to work with businesses within the region.

A good example of this is the NDIS’s recent decision to directly invite Geelong communications specialists to pitch their services to the organisation, a fantastic opportunity for Geelong-based businesses to gain a foothold within this growing federal agency.

PACE is watching closely the emergence of the new Geelong, and is proud to be part of the revitalisation of our city by accommodating corporates new to Geelong, who are focused on growth and providing a new generation of Geelong workers with opportunities.